They are popularly seen in commercial areas, shopping centers, restaurants, and businesses to showcase the name or logo of the establishment. Channel letters are individually crafted characters made from various materials such as metal (usually aluminum), acrylic, or plastic. Each letter has its own separate enclosure, typically shaped like an open box. The front face of the letter is made from translucent material, often acrylic or polycarbonate, which allows light to pass through. These signs can be illuminated or non-illuminated. Illuminated channel letters have built-in lighting components, usually LED lights, inside the letter's enclosure. When the sign is lit, the light shines through the translucent front, making the letter visible both during the day and at night. Non-illuminated channel letters lack internal lighting and rely on external lighting sources for visibility.
There are several types of channel letters
Why use Channel Letters
Channel letters offer several advantages as they provide better visibility, especially during the night, enhancing the business's visibility and branding. Additionally, they have a professional appearance and are durable, making them suitable for outdoor installations.
Due to their versatility, channel letters are a popular choice for businesses seeking eye-catching and effective outdoor signage to attract customers and promote their brand.